ABP Group

Will the Kid make it to [Kouria City?]

The centenary film, an intrinsic component of the celebratory campaign, is presented as a cinematic parable, seen through the eyes of a child who sets off on a fearless quest in search of an unheard-of place. The film depicts the story of travel across India that spans across geographies, cultures, roots, and traditions. The film summarizes the entire journey of the ABP brand and ends on a reminder that curiosity is itself both a journey as well the destination. Explaining the concept behind this film, Agnello Dias, renowned Creative Director & Writer and the man behind the concept of the film said – “Visualizing the journey of the brand ABP Group, we made a film that is a cinematic parable told through the eyes of a little one whose drive sets off the search for a certain geographical destination. We intended for it to have that surreal yet uncooked emotion that is both innocent and ethereal.”

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    ABOUT [ABP GROUP]

    In 1922, Anandabazar Patrika first came out as a four-page evening daily that sold at two paise and had a circulation of about 1,000 copies a day. Hundred years later, Anandabazar Patrika reaches out to more than 10 million readers.

    Today, the ABP Group has evolved into a media conglomerate that has eight renowned publications, six TV news channels, digital news and current affairs platforms in eight languages, mobile internet and social media platforms, one radio station, a leading book publishing business, an education business and a film production and OTT platform. Started as a regional media house, ABP Group today has established a strong national footprint across the country touching the lives of millions of readers and viewers, daily.